Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Seth Sweet-Chick (23) INF - NEVADA CAREER JUNIOR (2023): Hit a three-run homer in win at Abilene Christian (Feb. Members help make our journalism possible. Sweet Chick has won investments from the rapper Nas, as well as $5 million from the Founders Table Restaurant Group, which supports founder-led emerging concepts. “It’s difficult to run a full-service concept, especially across multiple units, with price points that are not too aggressive.” “That’s one of the big factors for doing this,” he said. The model will operate with an average of about seven to eight people for a busy shift, compared with 11 to 12 at one of the larger locations, which will result in significant labor cost savings, said Seymour. Previously, the brand had a pastry program, but the new location will instead offer maple crunch soft serve, as well as custom pre-packaged mini pies that will be called Cutie Pies, with rotating seasonal flavors. Sweet Chick 178 Ludlow St Switch location 522 ratings 85 Good food 84 On time delivery See if this restaurant delivers to you. The new unit will offer frozés, or frozen rosés, as well as canned cocktails and housemade lemonades. Breakfast and brunch will be available daily, rather than just on weekends.ĭine-in meals will still be served with real plates and silverware, but diners will be able to help themselves to syrups and sauces from a condiment bar. Guests will order at the counter and the unit has digital menu boards, rather than hand-written menus. The Union Square unit is about 2,200 square feet, smaller than the more typical 3,000-square-foot earlier units, for example. Seymour has built new efficiencies with this unit that will help cut costs, he said. Seymour said Union Square is also a transit hub where Brooklynites already familiar with Sweet Chick’s original location will likely pass through and help spread the brand love to downtown. This sixth location is moving into a venue known as The Coffee Shop, an iconic location that was featured in the series “Sex in the City,” and was frequented by celebrities, aspiring actors and other creatives. The Union Square unit will be the first with digital menu boards./Rendering courtesy of Sweet Chick. “This is a very strong model and I feel it could do very well nationally.” Staff at Union Square are trained to treat customers like they do at any other Sweet Chick location so guests can expect the same great service and food at Sweet Chick Union Square.“We will digest this fast-casual model and see how we feel about this,” he said. Previously, the brand had a pastry program, but the new location will instead offer maple crunch soft serve, as well as custom pre-packaged mini pies that will be called Cutie Pies, with rotating. Sweet Chick was founded on old-school hospitality, which is something Founder John Seymour refuses to sacrifice. The new unit will offer frozs, or frozen ross, as well as canned cocktails and housemade lemonades. Plus, brunch will be available every day and not just on the weekends and the location will include the launch of a merchandise program where fashion meets culture. Sweet Chick Union Square's new operating model includes a contemporary digital menu featuring classic fan favorites, a new line of canned Sweet Chick cocktails, and the introduction of new dessert programs like soft-serve ice cream and Cutie Pies: mini pies that will rotate with seasonal flavors. Sweet Chick Union Square represents a new era for us – a fast-casual model will allow us to spread love to even more customers across the country while still doing what we do best: creating a neighborhood experience that's still driven by classic and true hospitality." "During the pandemic, our customers were still showing up day after day and we've learned a lot from it. Known for its signature chicken and waffles, Sweet Chick has become a buzzy see-and-be-seen destination with two locations in NYC in the Williamsburg and Lower East Side neighborhoods along with one in Los Angeles that opened in 2016 with an assist from YG and Schoolboy Q, no less. "After the past nearly 10 years of showing up and creating community with Sweet Chick, we're thrilled to be expanding on a new level," said John Seymour, Founder of Sweet Chick.
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